I see produsage as being something that has taken route and is ultimately the driving force for consumer behavior. Whats not to love about wanting to get it your way or making it as personalized as possible? We love to be able to convey who we are and how we view things and thats what produsage does. It allows you to take something and say, "Bam, boom, pow, this is me, like it or love it!"
Produsage is something that permeates every facet of my life, since I deal with it at work when I help colleagues troubleshoot google docs to get the content standards written. Communicating with fellow program administrators across the country on common issues that we face and developing tools to help us better meet the needs of our stakeholders. In my personal life I've used moodle to start an LMS for an organization that I am a member of. So produsage and I know each other well on a personal and professional level.
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